PACKAGE REDESIGN
In-House Work:
Village Cinemas
Year
2025
Project Objective:
Reimagining Village Cinemas’ core Choc Top packaging to bring the range in line with the brand’s evolving visual direction, while delivering a clearer and more intuitive guest experience.
Project Outcome:
As Village Cinemas evolved its brand direction, the Choc Top range needed to evolve with it. This refresh addressed a long-standing customer pain point around flavour confusion, while moving the packaging away from the dated VOriginals identity.
By introducing a cleaner, flavour-first design system and premium product renders, the range became easier to navigate, more visually impactful, and better aligned with the broader Village brand. The result is a modern packaging solution that improves recognition, enhances the guest experience, and sets the range up for the future.
This project demonstrates my ability to translate brand direction into considered packaging design that balances customer experience with commercial objectives. The refreshed Choc Top range creates a clearer, more intuitive product system, strengthening flavour recognition while bringing the packaging in line with Village Cinemas' evolving visual identity.
Disclaimer: The work featured on this page was created as part of my in-house role at Village Cinemas and is displayed with permission for portfolio purposes. It does not represent client work completed by Playback Creative.